Marketing the Class A (Mercedes)

ASSIGNMENT MMG CONTENTS 1/ Executive Summary................................................................p.3 2/ Introduction..........................................................................p.4 3/ Market audit.........................................................................p.5 3.1/ External digest.............................................................p.5 3.2/ Internal depth psychology.............................................................p.6 4/ SWOT analysis.....................................................................p.10 5/ Segmentation.......................................................................p.12 6/ Portfolio analysis..................................................................p.15 6.1/ crossroad analysis............................................................p.15 6.2/ Service analysis............................................................p.15 7/ Strategy............................................. .................................p.17 8/ Conclusion..........................................................................p.18 executive SUMMARY INTRODUCTION Daimler-Benz AG is one of the well-nigh ill-famed cable car firms in the world. In fact, the only strike Mercedes personifies comfort, luxury, quality and safety. Nevertheless, the October 22, 1997, Robert Colin -a car tester and deputy editor in chief of a Swedish car magazine- capsized the A- air division during the Moose-test. From this instant, Mercedes confused a lot of credibility concerning safety of its cars. Indeed, 98% of whole cars pass this test without problems and the most important problem concerns the crack image: this failure could commit an effect on the other Mercedes models. So, this case study provide everyow us to abut and analyse the strategic invest of Daimler-Benz AG in merchandise terms during and after this tragicomical event. In this way, I go away develop a securiti es industryplace audit (with an indispensab! le and an impertinent point of view) to undertake a strength, weakness, opportunity and threats analysis of the organisation. Moreover, I willing offer suggestions close the possibility of market segmentation -considering its customer base and market locating- and make a portfolio analysis (product and service portfolio) of the Mercedes offer. At last, I will formulate say-so strategies for the organisation to move from its present position to a more than successful one. MARKET AUDIT In come in to make a market audit of the Mercedes A-class case study, we will divide the analysis in an external analysis (with the building of market, the trends in market, the SLEPT analysis, etc...) and an internal one (thanks to the 4P and 3Cs). 3.1/ External analysis: · building of market: the accepted market is a more... The proposed marketing schema for Mercedes A class was very well written considering all aspects of marketing including audits, fella & adenine; SWOT analysis & group A; strategy for increase the sales of Mercedes A Class. However, the report was piffling of the last scallywag i.e 18, but not that important since expiry can be easily made from the concise & to the point report. better effort! If you want to get a full essay, order it on our website: BestEssayCheap.com

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